« Return to Research Homepage

SURVEY ON AUTHORS NEWSLETTERS

1. “I subscribe to authors’ newsletters because I’ve already enjoyed a book by that author.”
2. “I subscribe … only for the chance of winning
 free books and/or other prizes.”
3.“If there is a link that allows me to go straight to the contest, I don't read anything else.”
4. “I've never bought an author's book because
of something I read in her newsletter.”

5. “If there was no contest, I wouldn't subscribe.”

6.“I'm more likely to like an author whose
 newsletter I receive.”
My favorite newsletters contain:  

A.  CONTESTS

B. EXCERPTS
C. REVIEWS

D. LINKS

E. NEWS OF BOOKSIGNINGS AND APPEARANCES

F. PICTURES





© 2005-2017 Rowena Beaumont Cherry
A2