SURVEY ON AUTHORS NEWSLETTERS

Rowena Cherry

1. “I subscribe to authors’ newsletters because I’ve already enjoyed a book by that author.”	2. “I subscribe … only for the chance of winning free books and/or other prizes.”
3.“If there is a link that allows me to go straight to the contest, I don't read anything else.”	4. “I've never bought an author's book because of something I read in her newsletter.”
5. “If there was no contest, I wouldn't subscribe.”	6.“I'm more likely to like an author whose newsletter I receive.”
My favorite newsletters contain:
A. CONTESTS	B. EXCERPTS
C. REVIEWS	D. LINKS
E. NEWS OF BOOKSIGNINGS AND APPEARANCES	F. PICTURES